Portfolio Archive | GK Collective
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SIVANTO prime is a new insecticide from Bayer for the control of sucking pests in vegetables, tree crops and macadamias. GK was tasked to create an integrated brand idea that would not only work across these categories but would convey the message clearly and dynamically...

GK developed a major campaign launch for Bayer Crop Science for their newly launched herbicide Mateno Complete, a leading and innovative product that delivers powerful and flexible grass and broadleaf weed control for wheat and barley growers. We created an integrated campaign including TVC, print,...

The De Ruiter Experience Centre in Virginia S.A. is one of the leading rootstock and tomato providers for growers across Australia. When the pandemic hit, growers were not allowed to visit the site, but De Ruiter needed to continue to educate the market and provide growers...

CRT (owned by Nutrien Ag Solutions) is the go-to local agricultural business partner of choice for farmers and growers with over 400 stores across Australia. GK was asked to create a new brand platform for their outdated positioning. We knew that CRT stores are renowned for...

Nutrien Ag Solutions had very low awareness in the market of their insurance offering. So we helped create a campaign that not only created awareness but gave them a point of difference. Nutrien Ag Solutions are the only Ag insurance company that uses brokers rather...

XtendFlex® cotton trait technology is opening up new opportunities for weed control in the cotton industry. We needed a campaign that could tell this technology story in an engaging way and educate the market across social, print and at conferences.  ...

We developed, designed and maintain Grain Gauge, the app that puts the latest grain pricing information at grower's fingertips. Grain Gauge provides daily updates on the best local prices on offer, with additional analysis of the best monthly and yearly site prices....

In late 2019 all of Australia’s major media organisations joined forces to call for reforms to protect public interest journalism in Australia. Australia’s Right to Know coalition included Nine, News Corp, the ABC, SBS, The Guardian, and journalists’ union the Media, Entertainment and Arts Alliance. The...

GK Collective were tasked with rejuvenating the Seminis and De Ruiter brands, the world’s largest developer and marketer of vegetable seeds. With their core values being ‘The next generation’ we created a fresh contemporary brand highlighting the end product and positioning them at the cutting...

Bayer have an extensive relationship within the Australian cotton industry. They are involved at various levels from industry programs, technological products, stewardship and educating the market. We were tasked with repositioning the various designs Bayer had accumulated over the years to assist in building a structure...