Warren Diamond ‘Australia’s top foot model’ helps convey the simple message that when you’re struck down with athlete’s foot you want to fix the problem fast. Warren Diamond quotes “SolvEasy helps me get back on my money makers in 7 days… Easy”.
We created an integrated campaign built around this fictional character using channels such as TV, radio, POS and print. Warren even had his own social media platform where he could interact and comment on key sporting events in Australia. And most importantly help Australians to get back on their feet, fast!