Flying Made Easy | GK Collective
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Flying Made Easy

Avalon is Victoria’s second major airport but has a stigma regarding its convenience and relevance to greater Melbourne.

We were tasked with breaking down these stereotypes to help gain momentum in the market place, and after considered research, we developed the positioning of ‘Flying made easy’. An integrated campaign around the benefits of flying from Avalon over Tullamarine based on price, stress and convenience helped Avalon get noticed as an easier and more affordable airport option.