It starts with CRT | GK Collective
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It starts with CRT

CRT (owned by Nutrien Ag Solutions) is the go-to local agricultural business partner of choice for farmers and growers with over 400 stores across Australia.

GK was asked to create a new brand platform for their outdated positioning. We knew that CRT stores are renowned for their expert advice, local knowledge and tailored service so we developed a platform that complemented this. ‘It starts with CRT’ was created. Based on the insight that whether the job you’re starting is large or small, it starts with CRT.

The campaign was launched with a national TV, print, digital and social media campaign.