roundup®. Re-engineered with Plantshield® Technology • GK Collective
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roundup®. Re-engineered with Plantshield® Technology

Roundup is one of Australia’s most well known and trusted brands in weed control.
This new campaign highlighted the merging of 2 technologies into the one product to create an all new product called Roundup Ultra®MAX with PLANTSHIELD technology.
The Re-Engineered campaign allowed us to explain how two technologies were now in the one product whilst being able to explain the benefits and features via a multi touchpoint campaign.