Bayer’s new herbicide ‘Infinity Ultra’ has a unique formulation allowing us to strategically position the herbicide as an alternative to farmers having resistance issues when using glyphosate. GK created the positioning ‘The Herbicide that’s hard to resist’ – a line that resonated with farmers who were looking for an alternative weed management solution.
The large 3D type in-field gave the product a launch feel whilst creating cut through in a cluttered market.